The term Artificial Intelligence was coined in 1956, and Artificial Intelligence (AI) refers to the simulation of human intelligence in machines that are programmed to think like humans and mimic their actions. The term may also be applied to any machine with a human mind such as learning and problem-solving. The ideal characteristic of artificial intelligence is its ability to rationalize and take actions that have the best chance of achieving specific goals. In today’s world, artificial intelligence makes it possible for machines to learn from experience, adjust to new inputs, and perform human-like tasks.

Most AI examples that you hear about today – from – chess-playing computers to self-driving cars- rely heavily on deep learning and natural language processing. Using these technologies, computers can be trained to accomplish specific tasks by processing large amounts of data and recognizing patterns in the data. It will be very useful for the different industries to working Artificial intelligence because AI algorithms learn differently than humans, they look at things differently. They can see the relationship and patterns that escape us. This human and AI partnership offers many opportunities that can bring analytics to industries and their marketing strategies.

Improve the performance of existing analytic technologies, like computer vision and time series analysis. Break down the economic barriers, and also including language and translations barriers. The AI gives us a better vision for the future, better understanding, better memory and much more. Now we will see the application of AI in different industries and startups for marketing purposes.

Healthcare:

Healthcare is the most important area where it comes to the extent of AI application. Digital Consultation has been the new thing in the healthcare industry. Most young people in the typical 9-5 schedule may not be able to visit a doctor. With the rise in smartphones and other devices, digital health consultation tools have surged in popularity especially in the age group of 18-29. AI is not foreign to the healthcare industry as it has very vast applications in it. While AI has its use in things like robotics and automation systems when thinking about AI in healthcare. It touches all areas of healthcare from treating chronic diseases to risk assessment and much more. AI makes it easier and more efficient to deploy more efficient, precise, and even life-saving interventions at the exact right time during the patient’s care.

Analytics also offers a clinical decision-making technique. Where doctors can use the research data and reports to solve critical issues with the help of AI. In this sentence: “The resulting metrics allow people the opportunity to glean significant insights into the areas of care processes, diagnostics, treatment outcomes and variabilities, and more. In the world of marketing, these insights mean more fortuitous and aggressive campaigns with irrefutable data to back up any claims made about products, medications, and treatment methods, especially when approaching investors” (Mary Kutton 2018).

Retail and E-commerce:

Ever anyone thought about the use of about the customer feedback form that you often fill in, once you buy something online? From a watch to a big refrigerator everything bought online is prompted with a feedback form.

For example, AI-based tools benefit the e- commerce companies by way of automating data, stock and inventory analysis that facilities better forecasting of sales. AI-based chatbots can remind your customers with incomplete sales and abandoned carts with offers and discounts to introduce a purchase. To prevent the customer from fleeing the site, the AI chatbots with NLP (natural language processing) can assist the customer instantly which will help to boost sales and resolve the issues. Digital marketing or e-commerce has taken the business prospect to the next level with the help of AI technology.

E-Commerce brands use AI for branding and the better advertisements of their brands optimizing their sales and making lofty revenue from it. In this sentence: “Over the last few years, marketing standards are touching different heights in the various sectors. AI has empowered the users with the many high-tech experiences ranging from stores to websites and from chatbots to voice assistants. Such evolution has made the consumers approach the brand services any time from any form. AI right from the start disrupted the entire e-commerce industry with smart solutions” Gaurav Raturi - 2019.

Financial Markets and services:

This one sector has adopted the tech revolution at every stage and in every phase. Now they have reached the intelligent automation stage. With machine learning predicting cash flows and proactively advising customers on spending and saving habits and build advanced credit models for expanding the reach and reducing defaults has been made possible. In this sentence: “One of the places where AI has been the most impactful …  broadly and specifically around banking is really in taking over some of those mundane repetitive tasks that people must do. … it’s able to shave off a layer of work that people must do by essentially boiling down the problem to a set of numbers that people can look at make an informed decision about” Niccolo Mejia - 2019.

Conclusion:

The use of Artificial Intelligence has bought an immense change in the marketing style for different industries and by integrating AI into these industries the sales and revenue have grown over the years. The adoption of AI clearly shows the moving fast paced across industries. Where it will automate many processes that were earlier executed manually. It will increase the efficiency of the industries regarding their marketing strategies as due to the AI reports they can make calculated decisions for their industries and start-ups. These will lead to the elimination of manpower from these tasks and facilities for the more skilled laborers in the industry which is a win-win situation for the industry.